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Canva Craft

www.canva.com

Canva’s image generation model creates design visuals from text prompts in Dream Lab and through a preview API.

Ai Image Tools
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Screenshot of Canva Craft official website
Pricing
Freemium
Available on
Canva Dream Lab, API
Category
Ai Image Tools

What is Canva Craft?

Canva Craft is Canva Research’s image generation foundation model, built for design work. It turns text prompts into visuals such as marketing graphics, presentation imagery, portraits and illustrations, with output resolution up to 2K.

Creators can access Craft through Canva Dream Lab. Developers can request the model through Canva’s preview image generation API, which creates asynchronous jobs and returns downloadable results.

Key features

Composition planning

Canva describes a two-stage architecture that plans spatial relationships, hierarchy and typography before rendering the image.

Multilingual image text

Craft accepts prompts in any language and can render text within images in 55 languages.

Magic Layers workflow

Generated images can be transformed into editable design elements using Canva’s separate Magic Layers feature.

Explicit API model selection

Developers can select craft_v1_2k to request Canva’s first-party CRAFT-1 2K model.

Download or save generated assets

Successful API jobs return a download URL. An optional upload setting also saves the image to the user’s Canva account.

Who is it for?

Campaign concepts

A marketer could explore visual directions for a social campaign or promotional poster.

Presentation imagery

A presentation designer could create illustrations suited to a slide’s subject and layout.

Product integrations

A developer could prototype image generation inside a marketing or design application.

How to use Canva Craft

  1. Open Canva and select Dream Lab from the bottom-left panel.
  2. Describe the image, composition and any text you want it to contain.
  3. Generate an image and consider Magic Layers if you need editable design elements.
  4. For an API integration, request craft_v1_2k with a user access token and an idempotency key, then retrieve the job until it succeeds or fails.
  5. Download a successful API result within 24 hours or use the optional upload setting to save it to Canva.

Canva Craft pricing

Freemium

Craft is available through Canva, which offers Free and paid subscriptions with AI usage allowances. API image generation draws from the user’s AI allowance. The subscriptions below cover Canva rather than a standalone Craft service.

Canva Pro

USD 144 per year for one person
Annual subscription

Canva subscription with expanded AI usage and design features; taxes excluded.

Canva Business

USD 250 per person per year
Annual subscription, per person

Canva subscription with team and business features; taxes excluded.

Check current pricing ↗

What to know before you use it

  • The image generation API is a preview and may introduce unannounced breaking changes. Public apps using preview APIs cannot pass review for availability to all Canva users.
  • API generation consumes the user’s AI allowance. Requests can fail when that allowance is exhausted and require asset:write permission and image_generation capability.
  • API download links expire after 24 hours, and only the app and user that created a job can retrieve it.
  • Advanced editing and reference-image capabilities are described as future releases. Craft support through Canva MCP is marked as coming soon.

Frequently asked questions

Where can I try Craft?

Canva announces global access for Canva users through Dream Lab.

Are API results available immediately?

Generation is asynchronous. Retrieve the job status until it reports success or failure, then use the returned result.